Difference Between Quantitative Research And Qualitative Research
The main dissimilarities or difference between quantitative and qualitative research methods can be pointed out as follows:
1. Introduction
Quantitative Research: Systematic investigation of data by using numerical analysis such as statistical and mathematical calculations
Qualitative Research: Investigation of information or phenomena by using non-numerical techniques such as opinions, thoughts etc.
2. Nature
Quantitative Research: It is objective in nature
Qualitative Research: It is subjective and judgmental in nature
3. Based
Quantitative Research: It is a number based research method because it is performed on the basis of numerical values
Qualitative Research: It is a text based research method because it is performed on the basis of non-numerical or verbal or written data.
4. Statistical Analysis
Quantitative Research: Statistical analysis is required for this research method
Qualitative Research: This method ignores statistical analysis
5. Results
Quantitative Research: It gives specific results
Qualitative Research: It gives descriptive results
6. Time Required
Quantitative Research: It is time consuming method because it requires various statistical and mathematical calculations.
Qualitative Research: It takes less time than quantitative research
7. Useful For
Quantitative Research: It is used to draw a final conclusion
Qualitative Research: It is useful for primary investigation
8. Type Of Research
Quantitative Research: It is conclusive type of research method
Qualitative Research: It is exploratory type of research method
9. Measurement
Quantitative Research: Information can be measured through mathematical calculation
Qualitative Research: It provides verbal information, so it cannot be measured.
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10. Data Gathering
Quantitative Research: Data is gathered or collected with the help of surveys, experiments, questionnaire etc.
Qualitative Research: Data is collected with the help of interview, observation, mystery shopping etc.
11. Sample Type
Quantitative Research: Random sample is used
Qualitative Research: Non-random sample is used.
