Difference Between Advertising And Publicity
The main dissimilarities or difference between advertising and publicity can be highlighted as follows:
1. Introduction
Advertising: Communication tool used by producers and sellers to attract potential customers towards their products and services
Publicity: Providing information and creating awareness about products or something to the public
2. Nature
Advertising: It is convincing in nature
Publicity: It is informative in nature
3. Intention
Advertising: To positively influence the buyers
Publicity: To create awareness
4. Investment
Advertising: It requires a lot of money
Publicity: Mostly, it does not require money(free of cost)
5. Control
Advertising: It is under the control of producer or sponsor
Publicity: It cannot be controlled
6. Commercial Activity
Advertising: Yes, it is
Publicity: No
7. Media
Advertising: It requires different medium such as radio, TV, Internet, magazine etc.
Publicity: It can be carried out without the help of media
8. Effectiveness
Advertising: Less effective than publicity
Publicity: More effective than advertising
9. Reliability
Advertising: It is less reliable than publicity
Publicity: It is more reliable than advertising
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10. Favor Or Against
Advertising: It is done in favor of particular product or service
Publicity: It can be done both in favor and against of something
11. Beneficial For
Advertising: It is beneficial for producers or sellers
Publicity: It is beneficial for public and society
Advertising Vs Publicity (Comparison Chart)
I hope this post is helpful to understand the difference between advertising and publicity and to make difference between them.
Advertising Vs Publicity (Comparison Chart)
Basis For Difference
|
Advertising
|
Publicity
|
Introduction
|
Communication tool used to influence customers towards the product
|
Creating awareness by providing information about the products or services.
|
Nature
|
Convincing
|
Informative
|
Intention
|
Positively influence
|
Creating awareness
|
Investment Required
|
High amount
|
Negligible
|
Controllable
|
Yes
|
No
|
Commercial Activity
|
Yes
|
No
|
Media
|
Required
|
Not necessary
|
Effectiveness
|
Less
|
More
|
Reliability
|
Less
|
More
|
Favor /Against
|
Done in favor of something
|
Done in favor or against something
|
Beneficial
|
For traders
|
For society
|
I hope this post is helpful to understand the difference between advertising and publicity and to make difference between them.
