Difference Between Branding And Packaging

Difference Between Branding And Packaging

The major dissimilarities or difference between branding and packaging can be pointed out as follows:

1. Introduction

Branding: A marketing activity of providing unique name, mark, symbol or image to the product in order to make it known in the market.

Packaging: A component of marketing which includes designing, creating and decorating of wrappers, covers or containers to pack and protect the products.

2. It Includes

Branding: It includes name, term, image, mark, symbol, slogan etc.

Packaging: It includes wrapper, container, bottle, cover, box etc.

      Also Read: 

Difference Between Brand Name And Trademark

3. Objective

Branding: To differentiate a product from other firm's products.

Packaging: To protect a product by providing proper safety.

4. Helpful In

Branding: It helps to increase brand loyalty, retain customers and increase prestige of the company.

Packaging: It helps to protect products and grab attention of the people.

Branding Vs Packaging (Comparison Chart)

Basis	Branding	Packaging
Introduction	Providing unique name, image or mark to the product for promotion	Marketing component that includes designing, and decorating wrappers and covers to pack products
Includes	Name, symbol, term, slogan etc.	Wrapper, bottle, container, box etc.
Objective/Purpose	Product differentiation	Product protection
Helpful In	Increase brand loyalty	To grab attention

I hope this post is helpful to understand the difference between branding and packaging and to make comparison between them.