Difference Between Advertising And Sales Promotion
The main dissimilarities or difference between advertising and sales promotion can be highlighted as follows:
1. Introduction
Advertising: A communication tool used by producers or sellers to influence potential customers.
Sales Promotion: Marketing technique used by producers or sellers to increase sales volume
2. Purpose
Advertising: To promote company's products or services
Sales Promotion: To boost sales
3. Term
Advertising: It is a long-term strategy of marketing
Sales Promotion: It is a short-term strategy to increase sales
4. Cost
Advertising: It is costly method of product promotion
Sales Promotion: It is less costlier than advertising
5. Part/Element
Advertising: It is a part or portion of sales promotion
Sales Promotion: It is an element of marketing mix
6. Result Shown
Advertising: Results are shown after some time
Sales Promotion: Quick results
7. Suitability
Advertising: Because of large investment, it is suitable for large producers only.
Sales Promotion: Because of less cost and quick result, it is suitable of both small and large firms.
8. Type Of Communication Used
Advertising: It follows one way communication
Sales Promotion: It uses two way communication
Also Read:
Also Read:
9. Strategy
Advertising: Promotional strategy
Sales Promotion: Marketing strategy
10. Examples
Advertising: Audio and visual advertisements, indoor and outdoor display etc.
Sales Promotion: Special offers, discount, sample, coupon, prizes etc.
Advertising Vs Sales Promotion (Comparison Chart)
I hope this post is helpful to understand the difference between advertising and sales promotion and to make comparison between them.
Advertising Vs Sales Promotion (Comparison Chart)
Basis For Difference
|
Advertising
|
Sales Promotion
|
Introduction
|
A communication tool used to influence customers towards the firm's product
|
Marketing technique used to maximize sales volume
|
Purpose/Objective
|
Promote products
|
Boost sales
|
Term
|
Long term
|
Short term
|
Cost
|
More
|
Less
|
Part Or Element
|
Part of sales promotion
|
Element of marketing mix
|
Results Shown
|
After sometime (slowly)
|
Quickly
|
Suitable Fore
|
Large producers
|
Both large and small firms
|
Communication Used
|
One way
|
Two way
|
Type Of Strategy
|
Promotional
|
Marketing
|
Examples
|
Audio and visual advertisements, displays etc
|
Discount, sample, coupon, special offer etc.
|
I hope this post is helpful to understand the difference between advertising and sales promotion and to make comparison between them.
