Difference Between Marketing And Selling
The major dissimilarities or difference between marketing and selling can be highlighted as follows
1. Introduction
Marketing: Process of idea generation, product introduction and moving those products to the final customers.
Selling: Exchange of ownership or changing products and services into cash value
2. Scope
Marketing: It has a broader scope
Selling: It has a limited scope
3. Part Of
Marketing: It is a whole process and not a part of selling
Selling: It is a small portion of marketing
4. Functions
Marketing: Innovation, production, pricing, promotional activities, distribution function and selling function.
Selling: Exchange of goods and services
5. Focus On
Marketing: It gives focus on customer satisfaction
Selling: It gives focus to increase sales
6. Occurrence
Marketing: This process starts before producing a product and continuous after sales also
Selling: It starts after production and ends after delivery of goods and services
7. Type Of Approach
Marketing: Integrated
Selling: Fragmented
Also Read:
Also Read:
8. Strategy
Marketing: It follows pull strategy
Selling: It follows push strategy
9. Planning
Marketing: It is a long term planning
Selling: It is a short term activity.
Marketing Vs Selling (Comparison Chart)
I hope this post is helpful to understand the difference between marketing and selling and to make comparison between them.
Marketing Vs Selling (Comparison Chart)
Basis For Difference
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Marketing
|
Selling
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Introduction
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Process of idea generation, production and distribution of products in the market
|
Changing products and services in to cash value
|
Scope
|
Broader
|
Limited
|
Part Of Or Not
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Whole process
|
Part of marketing
|
Functions
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Innovation, production, promotion, distribution, selling etc
|
Exchange of goods and services
|
Focus On
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Customer satisfaction
|
Maximize sales
|
Occurrence
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Starts before production and continuous after sales
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Starts after production and ends after the ownership is exchanged
|
Approach Type
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Integrated
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Fragmented
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Strategy
|
Pull strategy
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Push strategy
|
Planning
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Long-term
|
Short-term
|
I hope this post is helpful to understand the difference between marketing and selling and to make comparison between them.
