Difference Between Marketing And Advertising
The major dissimilarities or differences between marketing and advertising can be highlighted as follows:
1. Introduction
Marketing: Business process of generating idea, producing products and moving those products to the marketplace for final customers.
Advertising: An effective communication technique used by traders to attract potential buyers.
2. Term/Period
Marketing: It is a long-term and ongoing process
Advertising: It is short-term activity to promote products and services for a limited period.
3. It Includes
Marketing: It includes product innovation, production, promotion, packaging, branding, and distribution.
Advertising: It includes promotion only
4. Part Of Or Whole Process
Marketing: It is a whole business process which includes advertising also.
Advertising: It is only a small part or portion of marketing process.
5. Objective
Marketing: To increase production and sales volume by satisfying the customers.
Advertising: To attract the customers by creating awareness and giving information about the product
Also Read:
Also Read:
6. Type Of Strategy Followed
Marketing: It follows both pull and push strategy to remain in the market for long time
Advertising: It follows pull strategy to influence potential buyers
Marketing Vs Advertising (Comparison Chart)
I hope this post is helpful to understand the difference between marketing and advertising and to make comparison between them.
Marketing Vs Advertising (Comparison Chart)
Basis For Difference
|
Marketing
|
Advertising
|
Introduction
|
Process of need recognition, production of products and supplying them for selling purpose
|
Communication technique used by the manufacturers to influence customers
|
Term/ Period
|
Long-term
|
Short-term
|
Includes
|
Promotion
|
|
Part Of Or Whole
|
Whole process
|
Small part of marketing
|
Objective/Purpose
|
Customer satisfaction
|
Creating awareness about the product
|
Strategy
|
Pull and push
|
Pull
|
I hope this post is helpful to understand the difference between marketing and advertising and to make comparison between them.
