Difference Between Marketing And Branding

Difference Between Marketing And Branding

The major dissimilarities or differences between marketing and branding can be highlighted as follows:

1. Introduction

Marketing: It is a business process of identifying the need, producing the product, promoting and distributing  that product to the marketplace for selling purpose.

Branding: It is a act of providing unique name, sign, symbol or design to a firm's product which helps to recognize the product easily.

2. Type Of Strategy

Marketing: It follows both pull and push strategy for business

Branding: It is a pull strategy of a business firm

3. Refers To

Marketing: A business process which includes several functions such as production, promotion, distribution etc.

Branding: It is a product identity only

4. Useful For

Marketing: It is useful for business organizations

Branding: It is useful for buyers

5. Generation/Creation

Marketing: It generates needs and demand for the product

Branding: It creates create strong relationship with customers

6. Part Of Or Whole

Marketing: It is a whole process of business

Branding: It is a part of marketing process

   Also Read: 

Difference Between Marketing And Advertising

Difference Between Marketing And Selling

7. Nature

Marketing: It is tactical in nature

Branding: It is strategic in nature

8. Objective

Marketing: Satisfaction of customers 

Branding: To build customer loyalty

Marketing Vs Branding (Comparison Chart)

Basis Of Difference	Marketing	Branding
Introduction	Identifying customers' need, producing the products and distributing them for selling purpose	Providing name, symbol, or design to the product that makes easy to recognize a firm's product
Type Of Strategy	Pull and push	Pull
Refers To	Production, promotion, distribution etc.	Product Identity
Useful For	Business organizations	Buyers
Creation	Needs and demand	Customer relationship
Part Of Or Not	Whole process	Part of marketing
Nature	Tactical	Strategic
Objective/Purpose	Customer satisfaction	Customer loyalty

I hope this post is helpful to understand the difference between marketing and branding and to make comparison between them.